Groundskeeper Chats

Women in Turf: Groundskeeper Chat with Maritza Martinez

Maritza Martinez is the Assistant Director of Stadium Grounds for St. Louis CITY Soccer Club. She joins us to talk about her journey to soccer and how this role has been different as the crew awaits the final stages of their stadium build. Maritza and Meg reminisce about their time with the women in the turf team working the Little League Softball World Series and Maritza shares her hopes for future Women in Turf.

Managing College Events Schedule: Groundskeeper Chat with Scott Lupold

With over 15 years of experience in managing college athletics, Scott Lupold with the University of Southern California joins us to discuss how groundskeepers can manage both heavy events schedules and maintenance programs. As Director of Sports Turf, Scott explains how the role has evolved far beyond managing grass.

Branding 101: Groundskeeper Chat with Christo Wallace

Former Cincinnati Red's crew member, Christo Wallace is closing out our branding 101 #GroundskeeperChat series. Wallace is currently the Assistant Superintendent at Terrace Park Country Club. Wallace tapped into all his experiences in the turf industry to answer our questions. Here's what you'll hear in this week's #Groundskeeper Chat: 

• How Wallace creates authentic content for his social media 
• How to utilize social media when recruiting new hires 
• How to build your social media into a digital resume
• Lastly, how to navigate personal/professionalism on social media 

Branding 101: Groundskeeper Chat with Leah Withrow

We invite Leah Withrow back for another #GroundskeeperChat, this time to discuss branding. What started as an organic effort on turf twitter has evolved into a strategic recruiting and engagement tool for Leah. This #GroundskeeperChat is a part of our branding 101 series, here's what you'll hear in this week's episode: 

• Leah's route to turf 
• The benefits of personalizing social accounts 
• What strategies Leah uses to spark engagement and interest in the turf industry
• How Leah utilizes her social accounts as validation for her skills 
• Lastly, the importance of visibility and keeping it simple on social

Branding 101: Groundskeeper Chat with Corey Levine

Corey Levine, Athletic Fields Superintendent for the University of North Florida, is a student of the World Wide Web. Corey shares that his turf journey started by watching YouTube videos on how to stripe a field and correctly insert an aerosol can into a machine. Those early turf resources inspired him to create content of his own so that others may learn from his experiences. Corey shares with us his tips and tricks for branding in this week's #GroundskeeperChat. Here's what you'll hear: 

• Corey's route to turf 
• How to showcase your triumphs and challenges on social 
• How to use social to positively represent the industry and your organization 
• The importance of branding and visibility in our industry 
• Lastly, how to use social resources to help justify your bottom line 

Branding 101: Groundskeeper Chat with Andy Hebrard

Andy Hebrard brings a different perspective to our Branding 101 campaign as an owner of his own business in the turf industry. Andy gives us insight on how he brands his social accounts to represent his business with the perfect blend of professionalism and personality. Whether you're a crew leader or vendor, Andy's takeaways are applicable for all. Here's what you'll hear in this week's #GroundskeeperChat: 

• The importance of authenticity in branding 
• How to utilize different resources/teachings to find the right practices for you
• The importance of delivering on what you say you're going to do 
• How branding can impact your reach as a groundskeeper and business owner
• Lastly, the importance of visibility for Athletic Applications 

Branding 101: Groundskeeper Chat with Andy Gossel

How important is visibility as a groundskeeper for our industry? Director of Field Operations for the Lehigh Valley Iron Pigs, Andy Gossel answers this question and many more in our Branding 101 kick off #GroundskeeperChat.  Here's what Andy had to say about the importance of groundskeeper branding: 

• Andy's route to turf 
• The power of turf twitter 
• How sharing connects you to solutions and combats misconceptions 
• How to brand yourself vs how to brand your crew 
• Lastly, how social branding serves as a living, breathing resume for groundskeepers

Tech Talk, Drone Technology: Groundskeeper Chat with Kevin Hauschel

Kevin Hauschel with Green Sight Agronomics joins us to talk about the developing use of drone technology in the turfgrass industry. With the evolving use of stadiums, drone technology provides more insight on how to protect and recover our fields.

Celebrating Pride: Groundskeeper Chat with Women in Turf Panel

During the US Women's Open, the #WomenInTurf team had many things to be thankful for, including being together to celebrate pride. We sit down with our next #WomenInTurf panel featuring proud members of the pride community and turf industry to hear and learn from their stories. 

Tech Talk, Grow Lights Technology: Groundskeeper Chat with Matt Williams

SGL's technical sales engineer, Matt Williams joined Meg to discuss grow light technology. Matt shares,

• The various use cases for grow light technology
• How grow lights effectively combat light deficiencies
• Effects on cool season grasses vs. warm season grasses
• How to have investment talks backed by data
• Lastly, where Matt sees grow light technology headed